Reaching Diverse Consumers | Resource Hub https://www.brewersassociation.org/resource-hub/diverse-consumers/ For Small and Independent Craft Brewers Tue, 30 Apr 2024 14:55:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Seven Ways to Use Social Media to Reach New Customers: Part II https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-ii/ Wed, 28 Feb 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162929 In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.

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]]> Seven Ways to Use Social Media to Reach New Customers: Part I https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-i/ Wed, 21 Feb 2024 16:20:51 +0000 https://www.brewersassociation.org/?p=162865 Learn how small producers and craft beer businesses can use one of the most cost-effective tools—social media—to reach new customers.

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]]> Craft Brewers Guide to Cultural Observances https://www.brewersassociation.org/playlist/craft-brewers-guide-to-cultural-observances/ Wed, 25 May 2022 17:01:11 +0000 https://www.brewersassociation.org/?p=144344 The Craft Brewers Guide to Cultural Observances fosters greater cultural competency and respect in the craft brewing community.

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]]> Observing Juneteenth https://www.brewersassociation.org/brewing-industry-updates/observing-juneteenth/ Wed, 25 May 2022 16:50:43 +0000 https://www.brewersassociation.org/?p=144365 A brief history of Juneteenth, considerations to help you avoid common missteps, recommendations for your commemoration or celebration.

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]]> Observing Pride Month https://www.brewersassociation.org/brewing-industry-updates/observing-pride-month/ Wed, 25 May 2022 16:27:46 +0000 https://www.brewersassociation.org/?p=144362 Celebrate Pride Month with intention, care, and respect by educating yourself and steering clear of "rainbow washing."

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