Marketing and Communications Subcommittee, Author at Brewers Association https://www.brewersassociation.org/author/dei-marketing-and-communications-subcommittee/ For Small and Independent Craft Brewers Tue, 30 Apr 2024 14:55:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Seven Ways to Use Social Media to Reach New Customers: Part II https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-ii/ Wed, 28 Feb 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162929 In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.

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]]> Seven Ways to Use Social Media to Reach New Customers: Part I https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-i/ Wed, 21 Feb 2024 16:20:51 +0000 https://www.brewersassociation.org/?p=162865 Learn how small producers and craft beer businesses can use one of the most cost-effective tools—social media—to reach new customers.

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