Sales & Marketing Archives - Brewers Association https://www.brewersassociation.org/resource-hub/marketing-and-selling/ For Small and Independent Craft Brewers Tue, 30 Apr 2024 16:04:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Seven Ways to Use Social Media to Reach New Customers: Part II https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-ii/ Wed, 28 Feb 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162929 In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.

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]]> Two Looks at Craft Prices and Elasticities https://www.brewersassociation.org/insights/two-looks-at-craft-prices-and-elasticities/ Tue, 13 Feb 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162374 Craft pricing is a hot topic in recent years. What can two data sets tell us about craft pricing and what your optimal strategy should be?

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]]> Recap of 2023 Craft Beer Packaging Trends https://www.brewersassociation.org/insights/recap-of-2023-craft-beer-packaging-trends/ Wed, 31 Jan 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162193 Take a deep dive into craft packaging in 2023 using scan data from both Circana and NIQ to understand the current facts and trends.

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]]> Diving Into POS Data and Trends With Arryved https://www.brewersassociation.org/insights/diving-into-pos-data-and-trends-with-arryved/ Mon, 25 Sep 2023 15:00:00 +0000 https://www.brewersassociation.org/?p=159142 Chief Economist Bart Watson dives into 300 million transactions from Arryved POS data to pull out the latest trends and insights.

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]]> Marketing on a Budget https://www.brewersassociation.org/the-new-brewer-article/marketing-on-a-budget/ https://www.brewersassociation.org/the-new-brewer-article/marketing-on-a-budget/#respond Mon, 18 Sep 2023 14:00:29 +0000 https://www.brewersassociation.org/the-new-brewer-article/marketing-on-a-budget/ Marketing with limited resources allows brewers to be creative. Like crafting a classic Pilsner, there are no trendy hops, specialty malts, or adjuncts to hide behind.

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