Marketing & Social Media Archives - Brewers Association https://www.brewersassociation.org/resource-hub/marketing-social-media/ For Small and Independent Craft Brewers Fri, 12 Apr 2024 22:24:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Seven Ways to Use Social Media to Reach New Customers: Part II https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-ii/ Wed, 28 Feb 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162929 In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.

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]]> Celebrating Earth Day at the Brewery https://www.brewersassociation.org/brewing-industry-updates/celebrating-earth-day-at-the-brewery/ Tue, 04 Apr 2023 19:21:49 +0000 https://www.brewersassociation.org/?p=154360 Check out this list of ideas and activities breweries can use to engage with Earth Day at your brewery and taproom.

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]]> Websites and ADA Compliance https://www.brewersassociation.org/brewing-industry-updates/websites-and-ada-compliance/ Wed, 22 Feb 2023 16:14:50 +0000 https://www.brewersassociation.org/?p=152911 A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.

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]]> The Brewstillery: You’re Halfway There! https://www.brewersassociation.org/seminars/the-brewstillery-youre-halfway-there/ Tue, 20 Dec 2022 22:21:06 +0000 https://www.brewersassociation.org/?post_type=seminar&p=149806 Look at market and management considerations, production logistics, sales and marketing challenges, and the overall feasibility of opening a distillery alongside a brewery.

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]]> Micro Marketing and Consumer Dynamics https://www.brewersassociation.org/seminars/micro-marketing-and-consumer-dynamics/ Tue, 20 Dec 2022 20:07:27 +0000 https://www.brewersassociation.org/?post_type=seminar&p=149783 Understanding who your consumer is can help create efficiencies and maximize the return on your sales and marketing efforts.

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