Latin America offers a promising opportunity to diversify a brewery’s market reach. Nonetheless, there are many aspects to consider when making that decision in order to achieve a successful expansion to the area. Chema Mora has been a leader in the Latin American craft beer community with experience opening businesses including bottle shops, breweries, and restaurants since 2011.

Learning Objectives:

• What is the state of craft beer in the region of Latin America?
• What are trends in packaging, style preferences, and consumer demographics?
• What do exporting breweries need to know about the distribution structure and regulatory requirements for imported beer?