What if you could be in any bar or living room in the world and witness over one billion beer drinking moments, including the beers you brew? And what if you could turn these moments from unique insights into real value for your business? In this seminar, Tom Maneschijn, Vice President for Europe at Next Glass and Untappd, provides a glimpse into the various consumption trends in key international markets for American craft beer exporters and brewers.
Learning Objectives:
- What styles of American craft beer are most consumed in key markets?
- Where are American craft beers being consumed in key markets?
- Who is drinking American craft beer in key markets?
- What does Untappd user data tell us that can be used in developing a strategy for your international business?