March/April 2021

Adapting to Change Issue

For the March/April 2021 The New Brewer, we present our Adapting to Change issue. For this issue, author Tom Hennessy asked fellow brewers to provide the best thing they did to stay afloat in the pandemic year of 2020, and their responses were as varied as their brewery models. In addition, Greg Kitsock explores how craft breweries are forging new paths to customers, including direct-to-consumer shipping, beer delivery, and hybrid beer dinners. In a related article, Alex Koral of SOVOS ShipCompliant provides a road map for getting started in direct-to-consumer shipping.

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About The New Brewer

Cover Story

Adapting to Change Issue

Adapting to Change

We brewers are in the midst of the greatest challenge the brewing business has seen since Prohibition. For those in a position to weather the tragedy, there are opportunities.

Adapting to Change Issue

Featured Stories

Forging a New Path to the Customer

Greg Kitsock

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

Direct-to-Consumer Shipping of Beer

Alex Koral

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

Checking In

Trevor Rose-Hamblin and Joel Frieders

How do you lead when you need leadership yourself? The authors offer strategies for success to navigate the current choppy waters of change, pandemic, and political tension.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections, and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Ashleigh Carter, co-founder and head brewer at Bierstadt Lagerhaus in Denver, which quickly learned how to successfully package its highly regarded lagers into cans in 2020.

Cheers, and we hope you enjoy this issue of The New Brewer.

About The New Brewer