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Hiring & Training

Recruiting, hiring, training, and maintaining a strong workforce is important in a craft brewery. The best practices in this section are intended to help you find the right people for your business, train them to be the best employees they can be, and keep them for the long run.

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mobile playlist icon HOPS UP Taproom Resource Guide Hops Up1200x628

HOPS UP

HOPS UP is an easy to remember tactic for ensuring staff are providing the best experience for customers when they walk in the door.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

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Staff Training, Knowledge and Expectations

Guidance on taproom staff training, knowledge, and expectations to best represent your business and brand.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Hiring Taproom Staff women chatting in a taproom 1200x628 1

Hiring Taproom Staff

Implementing a systematic hiring process to find the right team members is a critical aspect of running a successful brewery.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Bias in Hiring: It’s More Subtle than You Think women talking in cellar room at brewery 1200x628 1

Bias in Hiring: It’s More Subtle than You Think

Discover five lesser-known types of hiring bias that can limit diversity and learn inclusive and equitable strategies for combatting them.Read More

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Director of Social Impact

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine’s Beer Person of the Year. Today, Jackson-Beckham leads the Brewers Association's social impact efforts in diversity, equity, and inclusion, member and community engagement, high-ROI philanthropy, and association accountability.

See J. Nikol Jackson-Beckham's Articles
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The New Brewer: Workforce Challenges Issue

Now Hiring

Greg Kitsock

Between April and June 2021, 11.5 million workers quit their jobs, the U.S. Department of Labor reported. Craft breweries were not immune to the Great Resignation.

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Brewery Hiring, Training and Employee Retention

Learn more about Brewers Association resources that may assist you with hiring, training, and retention during these unusual times.Read More

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Membership Team Lead

Sarah Billiu is the Membership Manager at the Brewers Association. She joined the Brewers Association team after obtaining a Master of Science in Information. A Certified Cicerone and University of Michigan Alum, Sarah enjoys great beer and pretending to care about Michigan football. During football season, you will likely find her paddle boarding, dog walking, or enjoying a local brew (if there is no football involved, of course).

See Sarah Test Billiu's Articles
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