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Attracting a More Diverse Fan Base
While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More
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Research on organizational diversity, regardless of industry, cites leadership more frequently than any other element of an effective diversification strategy.[1] It is critical that diversity and inclusion initiatives are supported by those who have the power and resources to make change. The resources in this section will help organizational leaders develop goals and establish policies and practices that support more inclusive and equitable business operations.
Marquis, J. P. (2007). Managing Diversity in Corporate America: An Exploratory Analysis. Santa Monica, CA: RAND Corporation.
While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More
The diversity best practices resources provide expert guidance to those who want to invest in diversity and inclusion, but may not know where to start.Read More
The efforts of organizations working toward being more inclusive and expanding diversity should be sustained, actively managed, and accurately assessed.Read More
An inclusive brand doesn't just reach many different types of people, it is also the foundation of many different types of positive relationships.Read More
Laying the Groundwork explores a five-step process to help you build a solid foundation for diversity and inclusion goals in your organization.Read More
There are many sources of relevant industry data that brewers can turn to for market analytics and insights. Industry, state, and federal statistics are typically available for free or at a minimal cost. Join chief economist Bart Watson of the …Read More