Two female leaders. Two very different industries. What do they have in common? Success. Join Kim Jordan of New Belgium Brewing and Sarah Frey, “the pumpkin queen,” of Frey Farms for a discussion on entrepreneurship in today’s economic environment. Hear about the challenges that they have faced in the produce and drinks industries, and what they’ve picked up along the way about strategies for starting a business and handling everyday problems like distribution and government regulations. As frontrunners in their industries, they know from experience that leadership is about more than making decisions and knowing when to delegate. Learn what being a leader means to them, and how you can get involved and make a difference in your own industry. After the seminar, meet Sarah and Kim for an intimate Q&A opportunity in room 703.

Learning Objectives:

• Get at the core of entrepreneurship and hear more about starting a business from women who’ve done it.
• Learn the importance of authenticity to your brand and why you need to live your values as an organization.
• Discuss the role of your business within your community and how you can impact your industry as a whole.