Brewpoint, the Wells & Co owned English based brewer with almost 200 pubs across the UK and France, have teamed up with the world’s leading keg tracking and keg pooling solution Konvoy, to further underpin its triple bottom line credentials.

“Our focus on the triple bottom line approach of people, planet and profit means we invest our time and resources on social and environmental issues as much as we do our financial performance. That ethos touches every part of our business and Konvoy’s Cloud platform and Katch internet of things (IoT) cellular keg tracker will give us real-time location, temperature, and time-based insights that no keg fleet operator has ever had before. With that visibility and data, we can learn much more about our supply chain and the factors that can affect our beer miles as well as the quality of our beers at venue” said Tom Foddy, Commercial Director at Brewpoint.

With a significant increase in brewers across Europe and the USA enquiring and joining Konvoy to better manage their own keg and cask fleet operations, their CEO for UK & Europe Christian Barden said “I’m really pleased with the product and momentum the Konvoy team are building. It’s an honour to be working with Brewpoint and a great example of how the leadership of a fifth-generation brewer is embracing cutting edge technology to keep learning and improving its processes.”

The news comes hot off the heels of Wells & Co announcing it has expanded its French pub estate by two more sites and the installation of a hub of eight 300kW ultra-rapid EV chargers at the Brewpoint brewery, providing residents, businesses, and visitors with easy access to EV charging.

“From the outset the Brewpoint task was about location visibility from brewery to bar and back again. Add temperature and motion-based keg events and we offer even broader capability to help solve millennia old problems of slow, idle, or lost assets right through to the new task of monitoring, reporting and reducing the Scope 3 carbon emissions” said Tom Meakin, Business Development Director at Konvoy.

Konvoy remains the pay-per-fill keg pooling market leader in Australia and New Zealand with its ambitions to operate globally well underway with the UK the next cornerstone market. Their own 130,000 keg tracking devices have reported important supply chain location, temperature, and motion data nearly 200 million times from 20 countries.

The Konvoy team have recently showcased its ground breaking technology at The Brewers Congress in London, England, SEA Brew in Ho Chi Minh, Vietnam, Brau Beviale in Nuremburg, Germany and are gearing up for Society of Independent Brewers’ BeerX in Liverpool, England 13th-14th March and the Brewers Association’s Craft Brewers Conference and BrewExpo in Las Vegas, USA 21st-24th April.