Your most valuable customers are those die-hard supporters of your brewery. They are proud to be unofficial brand ambassadors, they bring in consistent profit, and they show up through hard times. The best way to show appreciation and recognition to these fans is through a rewarding membership opportunity. This presentation covers the key steps for creating and maintaining a successful loyalty program.

Learning Objectives:

• Engineering a framework for your loyalty program
• Implementing appealing perks for your customers
• Communicating effectively with your members
• Building valuable member-exclusive events