The race to win the “Olympics of Beer Competitions” is on!

Boulder, Colo. — Registration for the biggest battle of the beers, the World Beer Cup® (WBC), is open from Nov. 7 through Dec. 7, 2023. Hosted by the Brewers Association (BA), the not-for-profit trade association dedicated to small and independent American craft brewers, and held in conjunction with the Craft Brewers Conference® (CBC), the World Beer Cup celebrates the art and science of beer on a global stage.

“Year after year, the World Beer Cup continues to be the heartbeat of our global brewing community, a stage where we raise a toast to the excellence, passion, and innovation of the best pints in the world,” said Chris Williams, competition director. “As we embark on this sensational journey toward the 2024 competition, I am excited to see what brews these exceptional breweries bring to this year’s competition. Get ready to be amazed because this year, the World Beer Cup is about to set the brewing world on fire!”

In 2023, the prestigious competition saw 10,213 entries from 2,376 breweries representing 51 different countries. The event was annualized last year because of high demand.

Winners of the 2024 World Beer Cup will be announced on April 24, 2024, at The Venetian in Las Vegas at the Brewers Association’s annual Craft Brewers Conference® & BrewExpo America® (for which super early bird registration opens on December 5, 2023). The award ceremony will also be livestreamed on The Brewing Network.

Additional information on the competition, application process, shipping consolidation points, and more, can be found on WorldBeerCup.org. The World Beer Cup is made possible through the generous support of its sponsors: ABS Commerical, Fermentis, First Key, John I. Haas, Rahr Malting Co., Sahm, and Siemens.

Contact: Meg Papanastassiou (on behalf of the Brewers Association) 970.963.4873 ext. 1212.

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers, and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The Brewers Association organizes events, including the World Beer Cup^®, Great American Beer Festival^®, Craft Brewers Conference^® & BrewExpo America^®, National Homebrew Competition, and American Craft Beer Week^®. The BA publishes The New Brewer^® and Zymurgy^® magazines, and Brewers Publications^® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com^® and about homebrewing via the American Homebrewers Association^®. Follow us on Facebook, Instagram, and LinkedIn.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 13672 and the rules, regulations, and relevant orders of the Secretary of Labor.