September/October 2013

Sales & Marketing Issue

For the September/October 2013 The New Brewer, we present our Sales & Marketing issue. In this issue, we take a look at topics such as the importance of trademark clearance; how breweries are using mug clubs to their advantage; public tour safety; and using crowdfunding to raise capital.

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Cover Story

Sales & Marketing Issue

The Importance of Trademark Clearance

In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?

Sales & Marketing Issue

Featured Stories

The Name Game

Jack Curtin

Trademarks are a timely topic in the craft brewing world. The New Brewer takes a look at some specific trademark conflicts and how they were resolved. Or not.

Public Tour Safety

Andrew Troccoli

Brewery tours are often an important element of branding strategy. However, breweries do present significant hazards. How can a brewery protect itself from potential problems?

Crowdfunding a Dream

Jessie Kwak

Crowdfunding websites such as Kickstarter have been giving a boost to entrepreneurs’ start-up capital for almost four years, and new brewers are starting to take notice.

The S Curve of Craft Beer

Mike Kallenberger

It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brew News and New Releases sections, and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Pat Conway, co-founder of Great Lakes Brewing in Cleveland, Ohio.

Cheers, and we hope you enjoy this issue of The New Brewer.

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