Different locations, different customer bases, different budgets… it’s nearly impossible to effectively talk about craft beer marketing best practices when there are as many different needs and goals as there are breweries. But fear not – we’ve determined a few general pitfalls to avoid that apply to every brewery. Emily Hutto of RadCraft and Ray Goodrich from Foothills Brewing in Winston-Salem, North Carolina, bring their collective 15-plus years of craft beer marketing expertise to this fun and informative seminar as they relay some universal traps to avoid when conceiving and executing your startup brewery marketing plan.

Learning Objectives:

Outline the single most important factor in building (or revising) a marketing plan; Learn the principles of successful budgeting (not just money); Understand why marketing is not designed to put "butts in seats" – but what is; Find out how deep sea fishing and marketing are exactly alike – and how that helps your brewery; Learn how to use the principles of dating to become a champion craft beer marketer