American Craft Beer Week (May 15-21) is probably the most important week in beer. Here’s why:

This weeklong holiday lands in May, when temperatures climb into the Goldilocks zone in most of the country. American Craft Beer Week essentially serves as the Official Start of Beer Season. Backyard grills heat up, taproom patios reopen, and lawn games get serious.

And because this weeklong celebration sets the tone for the months that follow, American Craft Beer Week is a time to stretch your palate. Lift some pints. Get into shape for a fun, flavorful summer.

To help you start the season with a bang, we’ve teamed up with Grandstand to offer commemorative American Craft Beer Week glassware, which you can sell to your patrons during this annual rite of spring.

These embossed 16 oz. pint glasses will fly off your shelves. When your customers start filing into your taproom celebrate American craft beer, offer them a keepsake that’ll kindle their love for great beer for years to come.

Please note:

• Preorder window open until 11:59 PT on April 7, 2023
• In-hands date for all orders is May 5, 2023

P.S. You can also download free promotional assets for American Craft Beer Week.