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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
The Brewers Association American Craft Beer and Food Guide is the definitive publication on pairing American craft beer and food. Written for those in the beer and restaurant trade, the Brewers Association Guide to American Craft Beer and Food answers many …Read More
This guide covers the brewing process, beer flavors, aromas, glassware and serving tips, as well as detailed listings of over 50 individual beer styles.Read More
The Best Practices Guide to Quality Craft Beer is intended to provide guidelines and tips to help maintain beer in the best possible overall condition. This 20+ page brochure will show you how to keep your beer “brewery fresh” from bright …Read More
Dan Wandel presents channel shift over 2013, beverage alcohol dollar changes across channels, and stats on dollar shares at U.S. supermarkets.Read More
Every distributor should have a unique strategy for portfolio management based upon their business objectives. We surveyed several top distributors from various regions in the U.S., along with several key craft brewers, to get their thoughts on how to optRead More
In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?
Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.
Just in time for Valentine’s Day, the author presents a special pairing menu of courses both cooked with and paired with the perfect beer, with a Bavarian flair.
The BA Insider is a free email publication, sent quarterly by the Brewers Association. The recent issue addresses category management for the craft segment.Read More
For the September/October 2013 The New Brewer, we present our Sales & Marketing issue. In this issue, we take a look at topics such as the importance of trademark clearance; how breweries are using mug clubs to their advantage; public tour safety; and using crowdfunding to raise capital. Read More
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