Committee
Eclipse: Big Brand, Tiny Brewery
How to get nationwide attention for your brand, no matter the size of your brewery. Read More
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The Who, What, Where, When and How of the Craft Beer Consumer
Danny Brager employs the resources from Nielsen’s extensive consumer information collection and analysis to get at who is buying craft brewed beer and why. The seminar reveals opportunities for brewers from a foundation of data. Read More
Trademark Law for the Craft Brewer
This presentation gives an overview of what trademarks are and why they are important to the craft brewer, providing detailed information on how to see if others are using the same mark, as well as why and when to file …Read More
How to Increase Brand Awareness, Amplify Your Message and Create Sales Opportunities Using #SocialMedia. #CBC13 #craftbeer
How to use social media to increase brand awareness, amplify your message and create sales opportunities. This is not ñTweeting 101.î The goal is to show breweries how to be effective and efficient on social media. Read More
Customer Engagement
Kevin Finn will discuss the number one reason customers return to a restaurantÑpast experience. True restaurant success is based on how well it delivers on the brand promise to customers. Read More
Displaying results 231-240 of 256
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