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Off-Premise Sales

This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.

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  1. Seminar

Permission to Dig-Deep! Designating Geographic Footprints Closer to Home

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Cole Bryant, John Bryant

Give yourself permission to evaluate your brewery’s geographic distribution footprint, re-trench your sphere of customer influence and pull levers that set profitable strategy into motion: customer, community, time, expenses, profit, and culture. Our obligations to the customer and our brewery organizations …Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Greg Junk, Jeff Nowicki, Joey Buescher, Katy Greiner, Matt Boyd, Tom McGinty

Bump Williams Consulting is back again to moderate a panel of the industry’s top retailers. They will provide their candid perspective and insights on developing your brands in their stores. Come hear what they see as the winning formula to …Read More

marketing-and-selling
  1. Seminar

Selling More Beer through Distributors

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Jason Mussetter, Paul Pisano, Shawn Knoche, Steve Economos

In today’s hyper-competitive marketplace, getting your products in front of retailers and customers has never been more important. A panel of beer distributors from across the country will discuss the go-to-market strategies that work and those that do not in …Read More

marketing-and-selling
  1. Seminar

Should You Stay or Should You Go

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Daniel Lust, Kimberly Clements, Rob Tod

There are so many breweries that want to expand their footprint and sell beer in a new territory. The question for all of them is – have they set their team up for success outside of the home market? There …Read More

marketing-and-selling
  1. Seminar

Listen to Your Distributor: Building Successful Distribution Partnerships

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Collin McDonnell, Conner Coghill, Rob Burns, Robby Roda

Join Rob Burns, Conner Coghill, Collin McDonnell, and Robby Roda for a panel about what builds an effective relationship with a distributor! As more and more breweries open and distributors get more full, getting your beer to accounts is increasingly …Read More

marketing-and-selling
  1. Seminar

Fine-Tuning Your Price and Promotion Game

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Bianca Piluso, Matthew Crompton

As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – …Read More

Midyear Scan Data Shows Craft Drinkers Demand for New and More mid year craft scan update hero

Midyear Scan Data Shows Craft Drinkers Demand for New and More

How is craft beer doing so far in 2019? Learn what the midyear scan data shows about craft beer brand, style, and ABV trends. Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

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5 Quality Elements To Implement Right Now 5 Quality Tips

5 Quality Elements To Implement Right Now

What’s remarkable about these overlooked quality functions is that they are often both incredibly effective and incredibly inexpensive.Read More

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Neil Witte is a 20 year veteran of the craft beer business. He began his career in the Kansas City brewpub industry, moving to Boulevard Brewing Co. in 1997 as a brewer. In 2001, he took over field quality responsibilities for the brewery, acting as a quality control liaison between the brewery and its distributor and retailer network. He continued that role with the Duvel USA family of beers, including Boulevard and Brewery Ommegang, through the end of 2016. In 2017 he founded Craft Quality Solutions, which draws on his extensive field quality experience, providing field quality services to breweries, distributors and retailers. He is certified through the Beer Judge Certification Program and is currently one of 13 Master Cicerones. He is co-author of the Brewers Association Draught Beer Quality Manual, Draught Beer Quality for Retailers and a contributing author to the MBAA Beer Steward Handbook.

See Neil Witte's Articles
5 Quality Elements To Implement Right Now SOtnb18 BAorg Cover 580x750

Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution. Read More

This issue is brought to you by Milne

Displaying results 41-50 of 59