Packaging Trends
The history of package mix in beer has been a dance of the respective market shares of cans and bottles, each growing and declining in response to long-term trends.
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Steering Your Ship Through Turbulent Waters
The businesses best positioned to survive the pandemic economy are both strong and flexible. They have a lean balance sheet and are prepared to adjust course.
Overview
Craft brewers continued many of the 2018 trends through 2019, but the future now has a giant question mark for many breweries in the era of COVID-19.
Beyond Metrics
A growing number of breweries who are fully committed to the triple bottom line are taking the next step and becoming Certified B Corporations.
The Rise of Lifestyle Beers
A crosscurrent is developing among craft beer consumers: a demand for simpler more refreshing beers that increasingly complement a healthier lifestyle.
Are Craft Brewers Still Innovating?
As the growth of craft beer as a category has tapered off, some observers have lamented that frewer craft brewers seem to truly innovate, with many now following trends.
Micros: Driving Craft Growth
Microbreweries are now the primary engine in craft growth. Seventy-eight percent of craft beer growth in 2016 came from breweries that sold fewer than 15,000 barrels.
Regionals: Under Pressure
Craft beer volume grew 6 percent last year, but those gains weren’t spread around evenly. Fifteen of the top 25 craft breweries saw their volumes drop over 2015.
Large Breweries + Imports: No More Excuses
The rise in craft beer has, for the most part, masked the slow deterioration of what is still the largest segment of the U.S. beer business.
Feedback: Tapping Into Beer Drinkers’ Perceptions
Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.
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