Craft’s New Reality: Growth in a Competitive Market
The craft brewing industry has reached a new level of competitiveness, with increasing competition within craft and more than two brewery openings per day.
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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.
The craft brewing industry has reached a new level of competitiveness, with increasing competition within craft and more than two brewery openings per day.
Brewpubs were up nearly 15 percent in 2016, and this strong performance is welcome news since the segment is at the very heart of the craft beer industry.
Brewpubs have the wind at their backs. In 2017, 264 brewpubs opened, 64 closed, and the total in operation surpassed 2,000 for the second straight year.
Many craft breweries are finding success with unusual business models, from small breweries with an extended reach, to a combination brewery and running shoe store.
Microbreweries are once again the primary engine in craft growth, accounting for nearly 60 percent of the category’s total growth in 2017.
in 2017, just shy of our fourth anniversary, Modern Times Beer became an employee-owned company. Here’s why we think it’s a viable option for any healthy business.
How do you react when your backyard is becoming ever more crowded and competitive, and you’re in danger of getting elbowed off your own turf? You adapt.
Imports, craft beer, flavored malt beverages, and Michelob ULTRA are driving 100 percent of the growth in an overall flat U.S. beer industry.
Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?
It’s no wonder that many brewers seem to have whiplash, trying to keep track of all the changes, both internal and external, impacting the craft community.