Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.

The ubiquitous beer coaster got its start in Germany back in 1892, and is still an effective, inexpensive form of advertising for craft breweries around the country.

Beer festivals abound, with many overlapping events. How do you decide if it’s worth it to send your beer to a festival? And what beer should you send?

Everything from taproom shenanigans to the brewing process are vital components of your brand, and social media makes it easier to engage with your fans consistently.

As a brand, your reputation is your most valuable asset. Try as you might to keep things positive, bad publicity and negative consumer feedback can happen to the best of us.

Classifying a beer as a special or limited release gives it a certain cachet, catering to ardent beer drinkers’ anticipation and never-ending desire for the Next Big Thing.

Many people assume that because they know their companies, industries, and products so well, they can easily handle a media interview. But a television camera is intimidating.