Ramping Up Server Training
It’s not just good beer and food that makes a brewpub successful; it’s the people who work there, too. The beer may sell itself, but somebody’s got to serve it—and do it well.
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Human resources are vital to the success of breweries of all sizes. From recruiting, hiring, training and retaining your work force, to employee engagement, and even succession planning, the resources in this section will help you to establish standards for your brewery in this uniquely challenging industry.
It’s not just good beer and food that makes a brewpub successful; it’s the people who work there, too. The beer may sell itself, but somebody’s got to serve it—and do it well.
Your bartenders and servers are on the front lines of communication and interaction with customers. They need the tools, information, and education to be your “beer liaisons.”
Over the past couple of years, the economy has resulted in an extraordinarily difficult retail environment, with brewpubs on the front lines and several salary classes declining.