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Statistics & Trends

No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.

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Displaying results 11-20 of 155

New Salary and HR Data Published, Plus Supplement hr salary update heroB

New Salary and HR Data Published, Plus Supplement

Chief Economist Bart Watson dives into our recently published human resources and salary benchmarking data.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

IPA Sales Growing, But Decelerating and Changing IPA data hero

IPA Sales Growing, But Decelerating and Changing

IPA continues to be the most important style for many brewers, but as category growth slows, understanding what is going on with sales in its subcategories is becoming more important.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

What’s Happening with Twelve Packs? whats happening with 12 packs hero

What’s Happening with Twelve Packs?

Bart Watson looks into how 12-packs have performed since the start of the COVID-19 pandemic to provide retail insights for craft brewers.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? BA scandata 1200x800 v2

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Brewery Onsite Sales Dipped and Changed in 2020 onsite sales hero

Brewery Onsite Sales Dipped and Changed in 2020

Bart Watson recaps and drills down a bit further into the onsite sales data he shared in his recent state of the industry presentation. Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Scan Share of Craft Beer Remains Remarkably Steady scan data hero

Scan Share of Craft Beer Remains Remarkably Steady

Chief Economist Bart Watson takes a look at scan trends in craft beer and discusses two conclusions about craft share.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Flagships Flying? Not So Fast flagships flying 1200x628 1

Flagships Flying? Not So Fast

Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Craft Beer Packaging Trends Recap, 2020 packaging hero

Craft Beer Packaging Trends Recap, 2020

Here's an update on packaging trends in 2020. While levels rose almost across the board, some of the share shifts were more predictable than you might expect.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Gen Z Comes of Age with New Preferences gen z hero

Gen Z Comes of Age with New Preferences

Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More Brewery Visit Data Suggest Customers Are Visiting Less But Spending More Social

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More

At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 11-20 of 155