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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Cultivating Your Brand Advocates cultivating brand advocates mjtnb18

Cultivating Your Brand Advocates

It's more important than ever to tap into the most powerful and effective channel available: word of mouth. Recruiting and cultivating brand evangelists will help build loyalty.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Maintaining Your Brand’s Voice maintaining your brand voice matnb18

Maintaining Your Brand’s Voice

The more people contributing to your digital marketing channels, the more important it is to establish brand voice guidelines that ensure consistency from one medium to the next.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Implementing Your Social Resolution implementing your social resolution jftnb18

Implementing Your Social Resolution

Every social media channel requires a commitment of time and resources to yield positive results. Here are six tips to help you successfully implement your social resolution.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Connecting for the Holidays holiday marketing tips ndtnb17

Connecting for the Holidays

Use these quick and easy digital media ideas to connect emotionally with your customers and keep your business top of mind during the busy last few weeks of the year.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Displaying results 21-30 of 45