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Community Engagement

Small and independent brewers thrive, in no small part, because of the connections they create and maintain with the local and regional communities they serve. Diversity and inclusion efforts foster more numerous and more varied community connections. The resources in this section will help you develop strategies for productive partnerships and community engagements.

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Displaying results 1-9 of 9

Celebrating Earth Day at the Brewery beautiful hazy ipa with greenery x

Celebrating Earth Day at the Brewery

Check out this list of ideas and activities breweries can use to engage with Earth Day at your brewery and taproom.Read More

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Brewers Association

The Sustainability Subcommittee serves the Brewers Association purpose by helping current members and future generations to brew the highest quality beers in a manner that strengthens the value of our businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and the communities we call home.

See Sustainability Subcommittee's Articles

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Engagement with Front-of-House Staff

Guidance on building a taproom staff and brewery experience to engage customers and keep them coming back for more.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Craft Brewers Guide to Cultural Observances playlist cultrual observances 1200x628

Craft Brewers Guide to Cultural Observances

The Craft Brewers Guide to Cultural Observances fosters greater cultural competency and respect in the craft brewing community.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Observing Juneteenth juneteenth cultural observances craft beer

Observing Juneteenth

A brief history of Juneteenth, considerations to help you avoid common missteps, recommendations for your commemoration or celebration.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Observing Pride Month observing pride month brewers association

Observing Pride Month

Celebrate Pride Month with intention, care, and respect by educating yourself and steering clear of "rainbow washing."Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

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Celebrating Our Many Cultures

Cultural observances brighten our calendars with opportunities to learn more about each other and our vibrant histories.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Attracting a More Diverse Fan Base Janel Jackson Beckham 1200x627

Attracting a More Diverse Fan Base

While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More

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Director of Social Impact

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine’s Beer Person of the Year. Today, Jackson-Beckham leads the Brewers Association's social impact efforts in diversity, equity, and inclusion, member and community engagement, high-ROI philanthropy, and association accountability.

See J. Nikol Jackson-Beckham's Articles
Displaying results 1-9 of 9