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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

Celebrating Earth Day at the Brewery beautiful hazy ipa with greenery x

Celebrating Earth Day at the Brewery

Check out this list of ideas and activities breweries can use to engage with Earth Day at your brewery and taproom.Read More

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Brewers Association

The Sustainability Subcommittee serves the Brewers Association purpose by helping current members and future generations to brew the highest quality beers in a manner that strengthens the value of our businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and the communities we call home.

See Sustainability Subcommittee's Articles
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  1. Seminar

The Brewstillery: You’re Halfway There!

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Bartley Blume, Aaron Hyde, Chris Kesler, Dave Thibodeau

Look at market and management considerations, production logistics, sales and marketing challenges, and the overall feasibility of opening a distillery alongside a brewery.Read More

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  1. Seminar

Micro Marketing and Consumer Dynamics

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Nicholas Firestone, Brian Krueger, Dave Williams

Understanding who your consumer is can help create efficiencies and maximize the return on your sales and marketing efforts.Read More

marketing-and-selling
  1. Seminar

A Deep Dive into Trademarks – Part I

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Mike Drumm, Chris Hill

The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More

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