One of the biggest questions craft brewers ask in marketing their brewery is…how much should I spend? We’re here to answer that question. From setting goals, to audience identification, to finding and using the correct marketing tools, you’ll learn how to create an effective marketing budget for your brewery, no matter how big or small.

Learning Objectives:

• Identify the building blocks of a brewery marketing budget
• Set specific realistic goals for your marketing
• Determine the correct percentage of top line revenue for your marketing budget
• Pinpoint marketing channels that work in your particular market
• Next steps once you’ve determined your budget