The New Brewer September October 2023
September/October 2023

Sales & Marketing Issue

For the September/October 2023 The New Brewer, we present our annual Sales & Marketing issue. In our cover story, we outline low-cost, effective ways to market your brewery. Other in-depth features include tips on tipping, American lagers, beer & art, the changing face of beer festivals, and advocacy in craft brewing.

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About The New Brewer

Cover Story

Sales & Marketing Issue

The New Brewer Sept Oct 2023 Marketing

Marketing on a Budget

Marketing with limited resources allows brewers to be creative. Like crafting a classic Pilsner, there are no trendy hops, specialty malts, or adjuncts to hide behind.

Sales & Marketing Issue

Featured Stories

The New Brewer Sept Oct 2023 Tipping
The New Brewer: Sales & Marketing Issue

Tips on Tips

Jon Hyman

No employment law is more misunderstood and misapplied by employers than the Fair Labor Standards Act (FLSA), the federal wage and hour law.

The New Brewer Sept Oct 2023 Lagers
The New Brewer: Sales & Marketing Issue

Crisp and Refreshing

Greg Kitsock

Craft brewers are treading on turf that used to belong to the big national brewers. It's not unusual to step into a taproom today and see several lighter lager styles on the menu.

The New Brewer Sept Oct 2023 Creative Spaces
The New Brewer: Sales & Marketing Issue

Creative Spaces

Cyrena Nouzille

Beer and art go hand in hand, but your brewery's space might not necessarily reflect that. Have you ever wondered how you can find the time to make your brewery more "artsy?"

The New Brewer Sept Oct 2023 Beer Festivals
The New Brewer: Sales & Marketing Issue

The Changing Landscape of Beer Festivals

Gabe Toth

Beer festivals around the country continue to face headwinds, with a variety of factors reducing demand and turnout for events that were once taken for granted.

The New Brewer Sept Oct 2023 Advocacy
The New Brewer: Sales & Marketing Issue

Brewing Change

Colleen C. Myles

Brewers and breweries are increasingly prominent social actors who operate in complex and political ways, serving as community, environmental, and social resource partners.

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Breakside Brewery’s Ben Edmunds, who won the Russell Schehrer Award for Innnovation in Craft Brewing in 2023.

Cheers, and we hope you enjoy this issue of The New Brewer.

About The New Brewer

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