“When life gives you summer, grab a cold beer!”

Ben Franklin, probably

To help you maximize sales this summer, we invite you to download plug-and-play promotional materials designed to help your team host fun, beer-centric events.

The Long Days of Summer assets and execution resources can be used to drive beer sales and help you tell the great story of the beer category and its strength in the market.

Below are some of the fun new resources created for this campaign.

Summer Sipping Bingo

This bingo template is designed as an on-premise amplification tool for bargoers to play as they sit at the bar.

Beer of the Summer

Voting cards with top 3-5 “beer of the summer.” Post ongoing results on the leaderboard to stoke interest in your beer lineup!

Summer Events Calendar

A summer-themed Instagram story template for upcoming summer events.

And More

The campaign includes additional assets such as:

• Coasters
• Table tents
• Posters
• Social media content
• Activation collateral

How To Access Resources

1. Go to BeersToThat.com/log and use login credentials:

• Username: BGI_Portal
• Password: BTT2019

2. Select “Beer First Fridays” tab to find Long Days of Summer assets

3. Find the detailed activation guide in the “Miscellaneous” tab