Marketing is a key component to selling beer both on- and off-premise, and with or without wholesale distribution. Breweries of all sizes can develop the marketing tools needed to grow a brand and sell more beer. This panel discussion includes representatives from a packaging brewery, wholesale distribution, and an on-premise account.

Learning Objectives:

• How to tell your beer’s story with a sell sheet
• See ideas for creating marketing tools to help you get placements on- and off-premise
• Hear about trade portals your beer partners can use and the tools to be included in them
• Leave with actionable items you can put in place at your brewery to help you better market and sell your beer