![JFtnb17 GoingDeep 600x400](jpg/jftnb17_goingdeep_600x400.jpg)
Going Deep: Focusing Distribution Close to Home
Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.
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Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.
Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.
The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.
Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.
Whether you’re an experienced brewer, a startup packaging brewery, or a brewpub expanding to provide products to local retailers, you need a viable distribution plan.
The merger between Anheuser-Busch InBev and SABMiller is the largest in brewing history, but it also signals fundamental changes to the U.S alcohol beverage industry.
Long known for their brick-and-mortar approach, distributors are now taking to the web in much the same way craft brands catapulted themselves into the public consciousness.