Adventure on Tap The New Brewer Sept Oct Cover

September/October 2022

Sales & Marketing Issue

For the September/October The New Brewer, we present our annual Sales & Marketing issue. The issue focuses on topics such as low-cost, high impact marketing; finding synergy beyond the beer world; and how mentorship fuels the craft brewing industry. We also explore the burden of burnout and how it affects both individuals and company culture.

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Cover Story

Sales & Marketing Issue

Adventure on Tap

Some breweries are bucking the trend of always having something popular and familiar on tap, instead looking back at history for beer style inspiration.

Sales & Marketing Issue

Featured Stories

Paying It Forward

Kate Conway

As the craft beer industry continues to mature, industry veterans have embraced their ability to assist newcomers as these rising professionals build their careers.

The Bridge that Mexican Beer Built

Mike Kallenberger

For the past several years, many in the craft brewing industry have kept their eyes on the emerging craft beer market in Mexico, with a handful of collaborations taking shape.

The Burden of Burnout

Katie Muggli

Many managers, leaders, or owners choose to ignore burnout and let it slowly chip away at the mental and physical health of their people. But burnout doesn’t exist in a vacuum.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes most of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Michelle Reding, co-founder of Dry Dock Brewing in Aurora, Colo.

Cheers, and we hope you enjoy this issue of The New Brewer.

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