September/October 2021

Sales & Marketing Issue

For the September/October 2021 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at hot topics such as beer flights, trademarks and intellectual property, and pandemic-related adjustments that might become permanent changes, at least for one Colorado brewery.

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Cover Story

Sales & Marketing Issue

SOtnb21 BeerFLIGHTS SpecialFeature 1140x500

Flight Plans

Beer flights are an inevitable consequence of an industry that urges experimentation and then provides an endless array of products to experiment with.

Sales & Marketing Issue

Featured Stories

Respectful Branding

Eugene Pak

There are many ways that a brewery can build, protect, and enforce its trademark rights while respecting the rights of fellow breweries and other companies.

Embracing Change

Davin Helden

See ya later, paper menus! Change has been constant during the pandemic, and as we’ve rolled along, we’ve noticed some forever-changes that might have been for the better.

The State(s) of Craft Beer

Mike Kallenberger

Despite the fact that the culture and business of craft beer have been growing in each and every state over the decades, “craft” remains more developed in some states than others.

Life of the Party

Gabe Toth

Fermentation, whether vegetables, meat, grain, or other ingredients, is a fundamental force in our lives, as evidenced in this excerpt from The Fermentation Kitchen.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes most of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates, Distribution News, and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Nico Freccia, co-founder of San Francisco's 21st Amendment Brewery, which recently celebrated its 21st anniversary.

Cheers, and we hope you enjoy this issue of The New Brewer.

About The New Brewer