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Distribution

Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.

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Displaying results 21-30 of 98
marketing-and-selling
  1. Seminar

Should You Stay or Should You Go

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Daniel Lust, Kimberly Clements, Rob Tod

There are so many breweries that want to expand their footprint and sell beer in a new territory. The question for all of them is – have they set their team up for success outside of the home market? There …Read More

marketing-and-selling
  1. Seminar

Listen to Your Distributor: Building Successful Distribution Partnerships

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Collin McDonnell, Conner Coghill, Rob Burns, Robby Roda

Join Rob Burns, Conner Coghill, Collin McDonnell, and Robby Roda for a panel about what builds an effective relationship with a distributor! As more and more breweries open and distributors get more full, getting your beer to accounts is increasingly …Read More

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The New Brewer: Sales & Marketing Issue

The New World of Distribution

Adam Lambert

Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.

Sales and Marketing in a Changing Market

Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Sales and Marketing in a Changing Market SOtnb18 BAorg Cover 580x750

Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution. Read More

This issue is brought to you by Milne

marketing-and-selling
  1. Seminar

What’s on Tap: A Look into On Premise

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Scott Elliot, Pete Conti, Matthew Crompton, Danelle Kosmal

Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More

Displaying results 21-30 of 98