2022 Overview
Change is a constant in beverage alcohol, but the pace and scope of change today seems greater than at almost any point since Prohibition.
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2021 Overview
Craft brewers continue to show resilience through twists and turns of pandemic-related complications. After a 2020 of shutdowns and pivots, volume grew 8% in 2021.
Trending
The craft brewing business is a mix of trends in full bloom, trends about to launch, and trends simmering just below the surface, waiting to erupt like a geyser.
2020 Overview
As bad as circumstances were for 2020, there are reasons for optimism. Many craft breweries took a direct hit with double-digit declines, but found a way to survive.
Packaging Trends
The history of package mix in beer has been a dance of the respective market shares of cans and bottles, each growing and declining in response to long-term trends.
Overview
Craft brewers continued many of the 2018 trends through 2019, but the future now has a giant question mark for many breweries in the era of COVID-19.
The Rise of Lifestyle Beers
A crosscurrent is developing among craft beer consumers: a demand for simpler more refreshing beers that increasingly complement a healthier lifestyle.
Are Craft Brewers Still Innovating?
As the growth of craft beer as a category has tapered off, some observers have lamented that frewer craft brewers seem to truly innovate, with many now following trends.
Feedback: Tapping Into Beer Drinkers’ Perceptions
Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.
Craft’s New Reality: Growth in a Competitive Market
The craft brewing industry has reached a new level of competitiveness, with increasing competition within craft and more than two brewery openings per day.
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