![The New Brewer Server Training](jpg/matnb-servers-x-.jpg)
The Value of a Beer-Educated Staff
Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.
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Selling beer on-premise is just as important as selling it at retail. After all, brands are built on-premise. Learn best practices for selling beer in your brewery, brewpub or taproom with the resources in this section.
Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.