IPA Sales Growing, But Decelerating and Changing
IPA continues to be the most important style for many brewers, but as category growth slows, understanding what is going on with sales in its subcategories is becoming more important.Read More
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The Brewers Association recognizes hundreds of different beer styles from the most traditional to the most innovative. The resources in this section are all about beer styles, including their history and brewing traditions, best practices techniques, ingredients, and sensory experience.
IPA continues to be the most important style for many brewers, but as category growth slows, understanding what is going on with sales in its subcategories is becoming more important.Read More
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
On October 13, 2020, the TTB released TTB Ruling 2020-2 – an expected amendment of its policies towards gluten claims. Read More
The FDA recently finalized regulations governing gluten-free claims for fermented and hydrolyzed foods, including beer.Read More
The IRI Group has recently reworked their beer styles data and the results provide new insights into the changing nature of craft brewing over time. Their data can now be broken into approximately 100 styles, of which 89 could be …Read More
I’ve been asked by a couple of BA members about my predictions for style trends in 2017. Let me start by saying that figuring out what other people will like in the future is pretty darn hard. Rather than looking …Read More
Everyone knows that India Pale Ale (IPA) is a dominant force nationally for small and independent craft brewers, but how much variation is there in style preferences across the states? Does the West Coast really love IPAs that much more …Read More
“Warm and flat is where it’s at.” So said my friend Erik Jefferts back in 1996 when he was head brewer at Phantom Canyon Brewing Co. in Colorado Springs. He was right, of course, but it’s not a great description …Read More
Although the category has been increasing in popularity for years, based on IRI Group data through 12/1/13, it appears that 2013 will be the year that IPAs are the most popular craft beer category in the off-premise channel.Read More