![The New Brewer Server Training](jpg/matnb-servers-x-.jpg)
The Value of a Beer-Educated Staff
Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.
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