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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 1-10 of 118

Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

Two Looks at Craft Prices and Elasticities man pouring draught beer in brewery

Two Looks at Craft Prices and Elasticities

Craft pricing is a hot topic in recent years. What can two data sets tell us about craft pricing and what your optimal strategy should be?Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Recap of 2023 Craft Beer Packaging Trends close up of canned beers packaged in yellow 15-pack

Recap of 2023 Craft Beer Packaging Trends

Take a deep dive into craft packaging in 2023 using scan data from both Circana and NIQ to understand the current facts and trends.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Diving Into POS Data and Trends With Arryved group of young people enjoying beer outdoors

Diving Into POS Data and Trends With Arryved

Chief Economist Bart Watson dives into 300 million transactions from Arryved POS data to pull out the latest trends and insights.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

New BA Member Benefit: 3 Tier Beverages and Nielsen IQ Dashboard BA Tier Dashboard x

New BA Member Benefit: 3 Tier Beverages and Nielsen IQ Dashboard

In partnership with 3 Tier Beverages, the Brewers Association is pleased to announce a new syndicated data dashboard from Nielsen IQ.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Celebrating Earth Day at the Brewery beautiful hazy ipa with greenery x

Celebrating Earth Day at the Brewery

Check out this list of ideas and activities breweries can use to engage with Earth Day at your brewery and taproom.Read More

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Brewers Association

The Sustainability Subcommittee serves the Brewers Association purpose by helping current members and future generations to brew the highest quality beers in a manner that strengthens the value of our businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and the communities we call home.

See Sustainability Subcommittee's Articles

Websites and ADA Compliance ada compliance icons x

Websites and ADA Compliance

A good strategy to develop and maintain an accessible website combines several methods of evaluation and improvements.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Engagement with Community and Customers beer drinkers enjoying tasters outside x

Engagement with Community and Customers

In a taproom brewery, the customer experience and their interactions in your taproom can be even more important than your beer.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Engagement with Beer women cheersing beer glasses in vibrant taproom 1200x628 1

Engagement with Beer

Tips for engaging customers in a meaningful sensory experience with your beers through staff training, events, and knowledge sharing.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
Displaying results 1-10 of 118