![The New Brewer Sept Oct 2023 Creative Spaces](jpg/sotnb23_beer-art_600x400.jpg)
Creative Spaces
Beer and art go hand in hand, but your brewery's space might not necessarily reflect that. Have you ever wondered how you can find the time to make your brewery more "artsy?"
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Taproom breweries face different challenges than brewpubs and production-oriented breweries. These taproom resources help you face those challenges, from planning and hosting events to defining your role in the local community, to training and retaining your taproom staff.
Beer and art go hand in hand, but your brewery's space might not necessarily reflect that. Have you ever wondered how you can find the time to make your brewery more "artsy?"
Taprooms—breweries that sell over 25% of their beer onsite and don't offer significant food services—were up 9% by volume in 2022 over the previous year.
Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.
In taprooms across the country, customer service has become more important than ever as brewery owners continue to navigate the ebbs and flows of the pandemic.
Can a craft brewery convert its entire operation from one that had table and bar service to a more fast-casual counter service model? The pandemic was a great time to find out.
Beer flights are an inevitable consequence of an industry that urges experimentation and then provides an endless array of products to experiment with.
Taprooms in particular showed a remarkable ability to adapt while many individual businesses struggled in 2020. They finished the year down just 0.1%.
Adding packaging, ramping up outdoor spaces, and finding other creative ways to keep customers engaged have been crucial to on-premise breweries’ survival.
Nimble taproom breweries continue to be a growth engine for the craft beer industry, as their performance accounted for 37 percent of overall industry growth in 2019.
Many wholesalers and retailers are eyeing successful brewery taprooms nervously; and their concern has resulted in a careful examination of the laws in several states.