![The New Brewer Sept Oct 2023 Advocacy](jpg/sotnb23_advocacy_600x400-1.jpg)
Brewing Change
Brewers and breweries are increasingly prominent social actors who operate in complex and political ways, serving as community, environmental, and social resource partners.
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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.
Brewers and breweries are increasingly prominent social actors who operate in complex and political ways, serving as community, environmental, and social resource partners.
Change is a constant in beverage alcohol, but the pace and scope of change today seems greater than at almost any point since Prohibition.
The maxim “survival of the fittest” applies to the business world as much as to the jungle. But what is meant by “fittest” when it comes to craft breweries?
Craft brewers continue to show resilience through twists and turns of pandemic-related complications. After a 2020 of shutdowns and pivots, volume grew 8% in 2021.
The craft brewing business is a mix of trends in full bloom, trends about to launch, and trends simmering just below the surface, waiting to erupt like a geyser.
See ya later, paper menus! Change has been constant during the pandemic, and as we’ve rolled along, we’ve noticed some forever-changes that might have been for the better.
As bad as circumstances were for 2020, there are reasons for optimism. Many craft breweries took a direct hit with double-digit declines, but found a way to survive.
We brewers are in the midst of the greatest challenge the brewing business has seen since Prohibition. For those in a position to weather the tragedy, there are opportunities.
How do you lead when you need leadership yourself? The authors offer strategies for success to navigate the current choppy waters of change, pandemic, and political tension.
Exploring different avenues of bringing equipment in house can take center stage as brewers strategize how to move forward during the COVID-19 pandemic.